How To Steal With Advertising

Restaurants
A restaurant owner could use this offer directly in their advertising.  Have you been to an expensive restaurant lately?  Have you been less than thrilled with the food, service, atmosphere, let’s talk.  We want you as our valued customer.  Simply bring in the receipt from where you last visited, we’ll treat you to a $20 instant credit voucher with our restaurant.  We could further qualify these customers by saying if you’ve spent $100 or more at a restaurant recently, you could qualify for the $20 voucher. 

Now at first thought, you might be thinking that the restaurant owner would go broke.  The $20 food credit is really only costing a fraction of that amount.  The lifetime value of that new customer who routinely spends anywhere from $100 to $500 per month at a fine restaurant, is extremely valuable to have.  This customer might represent $5,000 to $7,000 per year to that restaurant.  The $20 credit is a one-time cost only.  Once the new customer is enjoying their experience in your establishment, it’s your golden opportunity to prove the excellence of your food, atmosphere and service.

Carpet Cleaners
A carpet cleaner could use the following legally stealing strategy to acquire the most profitable customers that currently belong to their competitors.  Bring us the paid receipt from any of our competitors that you’ve used in the past 12 months for carpet cleaning, upholstery or drapery.  If your cleaning bill was for more than $200 simply show us proof and you instantly receive a $50 credit voucher off any of our professional cleaning services.
This carpet cleaner will instantly attract only those customers who have proven to have paid for professional carpet cleaning.  We only want those people who have routinely paid for our services before.  So many carpet-cleaning companies spend all of their advertising dollars trying to convert the do-it-yourselfer who rents the machine from the supermarket.  These people will never be our target.  Let your competitors fight for these unprofitable scraps.

Men’s Clothing Stores
A high end men’s clothing store could advertise -- if you have ever had a custom made suit by XYZ company, we will give you a $500 credit towards one of our custom tailored suits.  By doing this, you clearly identify those customers or segments of the market who have already had a custom tailored suit made.

Landscapers
This strategy is designed to legally steal the very best and most profitable customers away from your competitors.  A landscaper’s advertisement could state that if you currently utilize the landscaping/lawn maintenance services of any of our competitors and your monthly expenditure exceeds $75 per month, simply show us proof.  We’ll reward you with a $50 credit voucher on your first month of lawn maintenance with our company.   Or we’ll give you $250 credit voucher toward any of our other landscape design services.
 
Do you notice how we’re only targeting those homeowners who already use the services and products that you offer?  We are not targeting the do-it-yourselfer who just bought a new lawn mower or weed eater from Home Depo?   It would take far too much money and time trying to convert these people into believing that they should be utilizing the services of a professional landscape/lawn maintenance company.