Jumping Ship

Jumping Ship
What you’re ideally looking to do is to get your competitor’s most profitable customers to “jump ship” and swim over to your boat.  Is what you’re offering incentive enough to make them want to switch?  Keep this in mind when creating your offers.  Of you’re expecting to legally steal your competitor’s customers, you must prove to them beyond a shadow of a doubt that your product or service is truly superior to your competitor’s in every way. 

Jumping Ship
What you’re ideally looking to do is to get your competitor’s most profitable customers to “jump ship” and swim over to your boat.  Are you offering enough incentive to make them want to switch?  Keep this in mind when creating your offers.  If you’re expecting to legally steal your competitor’s customers, you must prove to them beyond a shadow of a doubt that your product or service is truly superior to your competitor’s in every way. 

Your competitor’s best prospects can be classified as the people who have received a brochure, video or have even had a personal consultation with one of your competitors. So you could say if you’ve recently received a brochure, sales letter or even had a consultation with any of our competitors, we will give you a $500 credit on any of our products, or we will add an extra $1000 in valuable gifts to your order.
These prospects have already made the emotional decision to begin the buying process. You are simply rewarding them for their decision to take action.